This link doesn't go anywhere yet
And that is deliberate — here is what is behind it.
You clicked through from a price on MyIQCart. On the finished site that takes you to the shop's own product page, where you can check the price for yourself and buy it if you want to.
Right now it cannot, because no merchant feed is connected yet. The shops, prices and delivery costs you just looked at are generated for development. They are realistic in shape — the ranking, the delivery arithmetic, the ninety days of history all work exactly as they will with real data — but the numbers themselves are invented, and the banner on every price page says so.
Why there isn't a plausible-looking link here instead
Because it would be a lie, and a small one is still one. Sending you to a real shop's homepage would make this page look more finished while telling you less that is true. The entire argument of MyIQCart is that a number you cannot verify is worth nothing — a shop that hides its delivery cost until checkout is never ranked as cheapest here, for exactly the same reason. It would be strange to make an exception the moment the awkward data was our own.
What happens next
As each retailer's affiliate programme approves us, their real catalogue replaces the generated one for those shops, and these links start pointing at real product pages. Until then the demo banner stays up and this page exists.
How the ranking works · Why this site exists · Back to the comparison