How it works

The problem with sticker prices

Two shops sell the same headphones. One lists them at €89.99, the other at €92.00. Every comparison site puts the first one on top. Then you reach checkout and the €89.99 shop adds €4.95 delivery, and the €92.00 shop delivers free. You paid €94.94 to save €2.01.

This is not a rare edge case. It is a pricing strategy, and it works precisely because comparison sites reward it.

So we rank on the total

Every row in a MyIQCart comparison shows the item price, the delivery cost to your country, and the total. The list is sorted by the total. The shop at the top is the one that costs you least, not the one that looks cheapest.

Delivery depends on where you are, so you tell us your country and the ranking changes with it. A German shop can be the best deal in Belgium and a poor one in Portugal.

What we do when a shop won't say

Some shops don't publish a delivery cost until you are halfway through checkout. That leaves us with a genuine gap: we know the item price, and we do not know the total.

We do not fill that gap with a zero. Treating unknown delivery as free would put the shop that told us least at the top of the list, which is exactly backwards. Those shops appear in a separate section below the ranking, labelled honestly, with their item price and nothing invented next to it.

It is a small thing that we take seriously. “Unknown” and “free” are different facts, and a site that blurs them is a site that will eventually tell you something untrue.

Where the prices come from

From the shops themselves. Retailers publish product feeds for exactly this purpose — catalogues of what they sell, at what price, updated through the day. We read those feeds, we do not scrape checkout pages, and we obey every merchant's stated rules about automated access.

Every price on the site carries the time we last checked it. Prices move; pretending otherwise would be its own kind of dishonesty. The price at the shop's own checkout is always the one that counts.

Watchlists and price alerts

If the thing you want is not cheap enough yet, you can put it on a watchlist and set the price you would actually pay. We watch, you get on with your life, and we tell you when it gets there.

Alerts are optional and account-based. You are never signed up to anything by browsing.

How we make money, and what it does not affect

Some links to shops earn us a commission if you buy something. That is the entire business model, and it is the normal one for comparison sites.

It does not affect the ranking. Results are sorted by total price and nothing else. If the cheapest shop pays us nothing, it still goes first. We would rather earn less on a correct answer than more on a wrong one — a comparison site that sells its top slot is not a comparison site, it is an advert.

The full disclosure is here.

Try it

Browse the catalogue and open any product to see the comparison.