How it works

The same product, every shop

A popular product sits on a dozen Belgian and Dutch sites at a dozen different prices, and the gap is often larger than people expect — €31.90 at one shop and €45.99 at another for the identical item is not unusual. Finding that by hand means a dozen tabs.

MyIQCart imports each shop's own product feed, works out which listings are the same physical product, and puts them in one table sorted cheapest first.

How we know two listings are the same thing

Where shops publish a barcode (an EAN), that settles it. Many do not, so we also match on the manufacturer's part number scoped to the brand — a part number alone is not unique, and matching on it without the brand would eventually merge a printer into a mouse.

We would rather show two entries for one product than one entry combining two different products. A wrong merge shows you a price that belongs to something else.

Why delivery is not in the comparison

We compare the item price and nothing else. This is deliberate, and it is a change from how the site originally worked.

The delivery figures shops publish in their feeds are a single number per product. They do not know your address, what else is in your basket, or whether you are about to cross a free-delivery threshold. Adding that number to the item price produced a “total” that looked like a promise of what you would pay, and it was a promise we could not keep.

So we show one number and say what it is. Check delivery at the shop before you buy — it is one click from every row in the table.

Where the prices come from

From the shops themselves. Retailers publish product feeds for exactly this purpose — catalogues of what they sell, at what price, updated through the day. We read those feeds, we do not scrape checkout pages, and we obey every merchant's stated rules about automated access.

Every price on the site carries the time we last checked it. Prices move; pretending otherwise would be its own kind of dishonesty. The price at the shop's own checkout is always the one that counts.

Watchlists and price alerts

If the thing you want is not cheap enough yet, you can put it on a watchlist and set the price you would actually pay. We watch, you get on with your life, and we tell you when it gets there.

Alerts are optional and account-based. You are never signed up to anything by browsing.

How we make money, and what it does not affect

Some links to shops earn us a commission if you buy something. That is the entire business model, and it is the normal one for comparison sites.

It does not affect the ranking. Results are sorted by price and nothing else. If the cheapest shop pays us nothing, it still goes first. We would rather earn less on a correct answer than more on a wrong one — a comparison site that sells its top slot is not a comparison site, it is an advert.

The full disclosure is here.

Try it

Browse the catalogue and open any product to see the comparison.